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Rise of the marketing clouds

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More and more respectable and experienced voices worrying that another start-up bubble may be brewing as too much money is being invested in ventures that do not have a robust business model. Quite clearly, there has been a tendency over the past decade to focus too much on product features and numbers of users, while paying too little attention to the business model, strategy and execution of it. To those who hope to get out of the hole of entrepreneurial passivity or insufficiently robust ecosystems, this should sound as a warning bell that they should not try to copy and paste models that have had the appearance of success elsewhere over the recent years and that they should be careful with easy recipes centred around the hype of lean or agile start-up and the tendency to created businesses without documenting anything in terms of strategy and business model.

start-ups ventures finance bubble lean leanstartups business model
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